Singapore Airlines AppChallenge 2019

The leading digital innovation challenge for aviation.
Submissions open in June 2019

Customer Experience:
 On-Ground


How might we offer an effortless and customised ground experience for our passengers?
 
  
 

 

The airport is governed by various regulations, safety requirements and security processes. You can leverage technology, process changes or a combination of both to create an innovative solution to provide a smooth, stress-free experience for SIA's passengers while at the airport.

Click the button below to access the "Customer Experience: On-Ground" infobrief for more details regarding this challenge category. 

 

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Customer Experience:
Lounge


How might we redefine our lounge experience to better cater to the needs of our premium passengers?
 
 
 
Passengers use the SilverKris and KrisFlyer Gold lounges to refuel, refresh and relax. They also seek familiarity, comfort, personalised services and a delectable selection of food and beverages. Your innovative solution will improve passengers experience by offering personalised services to meet their needs and improve lounge planning and operations.

Click the button below to access the "Customer Experience: Lounge" infobrief for more details regarding this challenge category.

 

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Customer Experience:
In-Flight


How might we elevate the in-flight seat and entertainment experience to delight our passengers?
 
  

Your innovative solution will increase customer satisfaction by creating a personalised experience using in-seat features for various phases of the flight, as well as proposing new seat technology (e.g. sensory) to anticipate and address customers’ needs proactively.

Click the button below to access the "Customer Experience: In-flight" infobrief for more details regarding this challenge category. 

  

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Travel Ecosystem:

KrisShop


How might we bridge the physical and digital elements at various customer touchpoints so as to increase our presence in the O2O (online to offline/offline to online) space?
 
 
 
KrisShop aims to become a premium online and offline retailer with touch points throughout customer's travel journey. Your solution will raise brand awareness via digital and physical touch points and drive sales.
 
Click the button below to access the "Travel Ecosystem: KrisShop" infobrief for more details regarding this challenge category.

 

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Engineering:

Aircraft Maintenance


How might we enable our engineers to achieve higher productivity in aircraft maintenance?
 
 
 
Your digital solution will enable SIA's engineers to access critical maintenance information and visualise important information during maintenance to reduce time taken to travel between office and the aircraft thereby saving man-hours.
 
Click the button below to access the "Engineering: Aircraft Maintenance" infobrief for more details regarding this challenge category.
 

Sustainability:
Resource Management


How might we leverage new technologies and data to improve SIA’s green impact?
 

 

Your innovative solution will allow Singapore Airlines to have visibility and manage water and energy resources in order to achieve greater efficiency, in addition to engaging staff and customers in sustainable efforts.

Click the button below to access the "Sustainability: Resource Management" infobrief for more details regarding this challenge category.

  

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